Crossing the Chasm, 3rd Edition

Buchseite und Rezensionen zu 'Crossing the Chasm, 3rd Edition' von Geoffrey A. Moore

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The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

Format:Kindle Edition
Seiten:291
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Scrum

Buchseite und Rezensionen zu 'Scrum' von Jeff Sutherland

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By the man who helped invent the red-hot management process known as "Scrum", Scrum unveils what is wrong with the way we currently do work, and how a simple set of principles, applied in exactly the right sequence, can accelerate productivity and quality as much as 1200 percent. Scrum (which gets its name from the formation in rugby in which the whole team locks its arms to gain control of the ball) is the reason that Amazon can launch a new feature on its website every day. It's why the Red River Army Depot in Texas was able to roll out armored Humvees 39 times faster than before. It's how the FBI finally created a massive terrorist-tracking database. The reason for the rapid embrace of Scrum across so many disciplines is simple: organizations that implement Scrum typically double productivity and quality - and sometimes the increase can be as much as 12-fold. But the promise of Scrum as a project management tool extends far beyond business. Much as Atul Gawande did in The Checklist Manifesto, Sutherland shows how this unique approach to problem solving and team optimization has nearly universal application. At bottom, Scrum is about coming together with your team, looking at what you're doing, and course correcting. It may be the key to solving some of this era's most intractable problems.

Format:Hörbuch-Download
Seiten:0
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Business Adventures

Buchseite und Rezensionen zu 'Business Adventures' von John Brooks

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Autor:
Format:Taschenbuch
Seiten:459
EAN:9781473610385
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Zero to One

Buchseite und Rezensionen zu 'Zero to One' von Blake Masters

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WHAT VALUABLE COMPANY IS NOBODY BUILDING?



The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.



‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’


ELON MUSK, CEO of SpaceX and Tesla



‘This book delivers completely new and refreshing ideas on how to create value in the world.’


MARK ZUCKERBERG, CEO of Facebook



‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’


NASSIM NICHOLAS TALEB, author of The Black Swan

Format:Taschenbuch
Seiten:224
Verlag: Virgin Books
EAN:9780753555200
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Zero to One

Buchseite und Rezensionen zu 'Zero to One' von Blake Masters

Inhaltsangabe zu "Zero to One"

WHAT VALUABLE COMPANY IS NOBODY BUILDING?



The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.



‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’


ELON MUSK, CEO of SpaceX and Tesla



‘This book delivers completely new and refreshing ideas on how to create value in the world.’


MARK ZUCKERBERG, CEO of Facebook



‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’


NASSIM NICHOLAS TALEB, author of The Black Swan

Format:Gebundene Ausgabe
Seiten:224
Verlag: Virgin Books
EAN:9780753555187
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How Google Works

Buchseite und Rezensionen zu 'How Google Works' von Eric Schmidt

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Autor:
Format:Gebundene Ausgabe
Seiten:304
EAN:9781455582341
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Zero to One

Buchseite und Rezensionen zu 'Zero to One' von Blake Masters

Inhaltsangabe zu "Zero to One"

WHAT VALUABLE COMPANY IS NOBODY BUILDING?



The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.



‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’


ELON MUSK, CEO of SpaceX and Tesla



‘This book delivers completely new and refreshing ideas on how to create value in the world.’


MARK ZUCKERBERG, CEO of Facebook



‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’


NASSIM NICHOLAS TALEB, author of The Black Swan

Format:Kindle Edition
Seiten:224
EAN:
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Business Adventures

Buchseite und Rezensionen zu 'Business Adventures' von John Brooks

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From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion 12 classic and timeless tales of corporate and financial life in America

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks' insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.

Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform listeners... Business Adventures is truly financial journalism at its liveliest and best.

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Format:Hörbuch-Download
Seiten:0
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Zero to One

Buchseite und Rezensionen zu 'Zero to One' von Blake Masters

Inhaltsangabe zu "Zero to One"

WHAT VALUABLE COMPANY IS NOBODY BUILDING?



The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.



‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’


ELON MUSK, CEO of SpaceX and Tesla



‘This book delivers completely new and refreshing ideas on how to create value in the world.’


MARK ZUCKERBERG, CEO of Facebook



‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’


NASSIM NICHOLAS TALEB, author of The Black Swan

Format:Taschenbuch
Seiten:224
Verlag: Virgin Books
EAN:9780753555194
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The Innovator's Solution

Buchseite und Rezensionen zu 'The Innovator's Solution' von Clayton M. Christensen

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An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen's work continues to underpin today's most innovative leaders and organizations. A seminal work on disruption--for everyone confronting the growth paradox. For readers of the bestselling The Innovator's Dilemma--and beyond--this definitive work will help anyone trying to transform their business right now. In The Innovator's Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. This classic work shows just how timely and relevant these ideas continue to be in today's hyper-accelerated business environment. Christensen and Raynor give advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine. The authors identify the forces that cause managers to make bad decisions as they package and shape new ideas--and offer new frameworks to help create the right conditions, at the right time, for a disruption to succeed.This is a must-read for all senior managers and business leaders responsible for innovation and growth, as well as members of their teams. Based on in-depth research and theories tested in hundreds of companies across many industries, The Innovator's Solution is a necessary addition to any innovation library--and an essential read for entrepreneurs and business builders worldwide.

Format:Gebundene Ausgabe
Seiten:320
EAN:9781422196571
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