Crossing the Chasm, 3rd Edition (Collins Business Essentials)

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The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

Format:Kindle Edition
Seiten:291
EAN:
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The $100 Startup

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Change your job to change your life You no longer need to work nine-to-five in a big company to pay the mortgage, send your kids to school and afford that yearly holiday. You can quit the rat race and start up on your own - and you don't need an MBA or a huge investment to do it. The $100 Startup is your manual to a new way of living. Learn how to: - Earn as much as you would from a nine-to-five job but on your own terms, when and where you want - Achieve that perfect blend of passion and income to make work something you love - Take crucial insights from 50 ordinary people who started a business with $100 or less - Spend less time working and more time living your life 'The money you have is enough. Chris makes it crystal clear: there are no excuses left. START. Start now, not later. Hurry' Seth Godin, New York Times bestselling author 'Thoughtful, funny and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms' Gretchen Rubin, New York Times bestselling author of The Happiness Project

Format:Taschenbuch
Seiten:285
Verlag: Pan Macmillan
EAN:9780230766518
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Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist

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Venture Deals A full revised edition of the Wall Street Journal bestselling book on startups and entrepreneurship As each new generation of entrepreneurs emerges, there is a renewed interest in how venture capital deals come together. Yet there is little reliable information focused on venture capital deals. Full description

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Format:Gebundene Ausgabe
Seiten:272
EAN:9781118443613
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The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

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Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.

While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.

Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.

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Format:Kindle Edition
Seiten:308
EAN:
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The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Buchseite und Rezensionen zu 'The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers' von Ben Horowitz
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Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.

While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.

Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.

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Format:Hörbuch-Download
Seiten:0
Verlag: Harper Audio
EAN:
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The Lean Startup: How Constant Innovation Creates Radically Successful Businesses

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Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. "The Lean Startup" is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.

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Format:Taschenbuch
Seiten:336
EAN:9780670921607
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The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Buchseite und Rezensionen zu 'The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers' von Ben Horowitz
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Inhaltsangabe zu "The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers"

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.

While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.

Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.

Autor:
Format:Gebundene Ausgabe
Seiten:304
EAN:9780062273208
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