Influence (Rev): The Psychology of Persuasion

Buchseite und Rezensionen zu 'Influence (Rev): The Psychology of Persuasion' von Robert B. Cialdini
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Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

Format:Taschenbuch
Seiten:336
EAN:9780688128166
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Influence: The Psychology of Persuasion (Collins Business Essentials)

Buchseite und Rezensionen zu 'Influence: The Psychology of Persuasion (Collins Business Essentials)' von Robert B. Cialdini PhD
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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.

Format:Kindle Edition
Seiten:336
EAN:9780061241895
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influence: The Psychology of Persuasion (Collins Business Essentials)

Buchseite und Rezensionen zu 'influence: The Psychology of Persuasion (Collins Business Essentials)' von Robert B., PhD Cialdini
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Inhaltsangabe zu "influence: The Psychology of Persuasion (Collins Business Essentials)"

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.

Format:Taschenbuch
Seiten:336
EAN:9780061241895
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Mindset: The New Psychology of Success

Buchseite und Rezensionen zu 'Mindset: The New Psychology of Success' von Carol Dweck
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Mindset is one of those rare audio books that can help you make positive changes in your life and at the same time see the world in a new way. A leading expert in motivation and personality psychology, Carol Dweck has discovered in more than 20 years of research that our mindset is not a minor personality quirk: it creates our whole mental world. It explains how we become optimistic or pessimistic. It shapes our goals, our attitude toward work and relationships, and how we raise our kids, ultimately predicting whether or not we will fulfill our potential. Dweck has found that everyone has one of two basic mindsets.If you have the fixed mindset, you believe that your talents and abilities are set in stone - either you have them or you don't. You must prove yourself over and over, trying to look smart and talented at all costs. This is the path of stagnation. If you have a growth mindset, however, you know that talents can be developed and that great abilities are built over time. This is the path of opportunity - and success.

Dweck demonstrates that mindset unfolds in childhood and adulthood and drives every aspect of our lives, from work to sports, from relationships to parenting. She reveals how creative geniuses in all fields - music, literature, science, sports, business - apply the growth mindset to achieve results. Perhaps even more important, she shows us how we can change our mindset at any stage of life to achieve true success and fulfillment. She looks across a broad range of applications and helps parents, teachers, coaches, and executives see how they can promote the growth mindset. Highly engaging and very practical, Mindset breaks new ground as it leads you to change how you feel about yourself and your future.

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Format:Hörbuch-Download
Seiten:0
EAN:
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Getting Things Done: The Art of Stress-Free Productivity

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In today's world, yesterday's methods just don't work. Veteran coach and management consultant David Allen recognizes that time management is useless the minute your schedule is interrupted; setting priorities isn't relevant when your e-mail is down; procrastination solutions won't help if your goals aren't clear. Instead, Allen shares with readers the proven methods he has already introduced in seminars and at top organizations across the country. The key to Getting Things Done? Relaxation.

Allen's premise is simple: our ability to be productive is directly proportional to our ability to relax. Only when our minds are clear and our thoughts are organized can we achieve stress-free productivity. His seamless system teaches us how to identify, track, and-most important-choose the next action on all our tasks, commitments, and projects and thus master all the demands on our time while unleashing our creative potential. The book's stylish, dynamic design makes it easy to follow Allen's tips, examples, and inspiration to achieve what we all seek-energy, focus, and relaxed control.

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Format:Gebundene Ausgabe
Seiten:288
Verlag: Viking
EAN:9780670899241
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